top of page

Built Brand Logo

BUILT: A Fresh Take on Everyday Goods for the Good Life on the Go

BUILT was founded in 2003 by three friends, John Roscoe Swartz, Aaron Lown, and Carter Weiss. Their shared passion for innovative design, well-crafted goods, and the enjoyment of food and wine brought them together to create something unique. The result was BUILT—a brand that offers a fresh take on everyday items, combining both function and fashion to enhance the mobile lifestyle.


In today's fast-paced world, having products that seamlessly blend functionality and style has become increasingly important. BUILT understands this need and has been delivering innovative solutions since its inception. With a focus on design, quality craftsmanship, and a love for food and wine, BUILT has managed to carve a niche for itself in the market.

The Birth of BUILT

BUILT was born out of the collective vision of John Roscoe Swartz, Aaron Lown, and Carter Weiss. These three friends recognized the potential in combining their passions and expertise to create something truly remarkable. With their combined backgrounds in design, they set out to redefine the way everyday items were perceived and used.

The Two-Bottle Wine Tote

One of BUILT's early breakthroughs came with the introduction of their Two-Bottle Wine Tote. Utilizing Neoprene, a versatile and durable material, BUILT crafted a wine tote that offered unparalleled insulation and protection for wine bottles. The Neoprene material, known for its excellent insulation properties, kept the bottles at the ideal temperature, whether it was a chilled white or a room-temperature red. The tote's design also ensured that the bottles remained secure during transportation, making it an ideal companion for wine enthusiasts.

Expansion and Product Collection

Building upon the success of the Two-Bottle Wine Tote, BUILT assembled a team of creative designers who shared their vision. This team worked tirelessly to expand the brand's product collection beyond wine-related items. They explored new materials, shapes, and functionalities, resulting in a diverse range of goods that catered to various aspects of daily life.

The expanded collection featured products such as lunch totes, backpacks, laptop sleeves, and kitchen accessories. Each item boasted BUILT's signature blend of style and practicality. The brand's commitment to innovative design and attention to detail set them apart from their competitors.

The Good Life on the Go

BUILT understands that modern life is constantly on the move. People are seeking products that can keep up with their fast-paced lifestyles while adding a touch of elegance. BUILT's products are designed to enhance the "good life on the go" by offering convenience, durability, and style in one package.

Whether it's a commuter looking for a reliable lunch tote to keep their meal fresh or a traveler in need of a sturdy backpack, BUILT has the perfect solution. The brand's products are thoughtfully designed to meet the needs of busy individuals who refuse to compromise on style or functionality.

Brand Licensing Opportunities

Recognizing the strength of their brand and the demand for their unique products, BUILT has made their brand available for licensing. This opens up exciting opportunities for businesses that wish to incorporate BUILT's design philosophy and aesthetics into their own products. By licensing the BUILT brand, companies can tap into the market appeal and credibility that the brand has established over the years.


BUILT's journey began with three friends who shared a passion for design, well-crafted goods, and food and wine. Their collective vision and dedication led to the creation of BUILT—a brand that redefines the way we experience everyday items. With an ever-expanding collection of products that combine function and fashion, BUILT continues to make waves in the industry.

Discover the world of BUILT and experience the "good life on the go" with their innovative, stylish, and practical offerings.

Click on the image to open the  BUILT Liscence Brand Look Book
 License now Built brand.

bottom of page