Elvis Presley's Brand Licensing: Why Should You Buy It?
There are several benefits of buying the brand licensing for Elvis Presley.
Purchasing the brand licensing of Elvis Presley gives the licensee access to the logos and trademarks. One significant benefit to purchasing a license is the marketing power brought to the products. Because building a brand takes time and is costly, a company can immediately reap the benefits of the positive image building that went into developing a trading name by becoming a licensee.
Along with the benefit of having someone else do the work of building the trade name, the licensee acquires the licensor's reputation. With a well-known and trusted name, a company can quickly grow its business and increase profits. Gaining the reputation carries a certain level of trust that already exists and consumers will be drawn to a trading name that they are loyal to. A license has a higher value the stronger the trademark loyalty is and will drive up revenue for the owner.
Additional benefits include getting a product to the market quicker with the least amount of risk or investment. Purchasing a license increases the ability to branch out into other regions increasing cash flow and operating income. Some positive evidence of using a brand is repeat customers and word-of-mouth advertising. A well-known logo has a positive reputation and quickly builds relationships with new consumers. It allows the owner quicker access to new distribution avenues that would otherwise have taken time to tap into.
Purchasing a license also protects the consumer from illegal and unauthorized products giving the product and the company credibility. Consumers can feel confident that the products they purchase are legitimate and that the company values its customers. The concept of using licensing as a marketing tool has grown over the years as has the number of consumers who purchase licensed and brand name items.
A license provides the opportunity for a company to make a distinction between their product and others making an impression on the consciousness of consumers. This type of influence is seen in fashion to grocery store shelves. Famous cartoon characters grace the fronts of T-shirts while they also look out to the consumer from cereal boxes. This marketing technique appeals to the youngest and the oldest consumer. Both are terrific examples of how licensing can boost sales.
When a consumer sees a logo or trade name that they are familiar with or that gives them a nostalgic feeling, they are more likely to purchase the item it is attached to. Buying the brand licensing for Elvis Presley will bring a positive reputation to the product or products it is attached to. The company that purchases it will immediately benefit from the history of the name, drawing in consumers.
The Elvis Presley trade name is well established, well known, and appeals to consumers of all ages. The value of the name is extremely high as a marketing tool. Because of the popularity of the name, the trademark is strong and has a loyal consumer base from which the owner will benefit. The significance of owning the trade name is that the name will sell the products with a low threshold of inventory or investment risk.