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Aquascutum: A Timeless British Heritage

At Aquascutum, we believe that our brand is not only exceptional in the British market but also holds a significant place in world heritage. Since our establishment in 1851 by John Emary, Aquascutum has remained at the forefront of fine craftsmanship and technical innovation. With an unwavering commitment to our legacy, we take pride in offering unparalleled quality and timeless style to our discerning customers.

Aquascutum's History

Aquascutum's journey began as a distinguished Mayfair tailor in 1851. Just two years after opening our doors, our founder John Emary revolutionized the industry by creating and patenting the first waterproof textile. This groundbreaking development inspired the name "Aquascutum," derived from the Latin words for "water shield." Our growing success led to the relocation of our flagship store to 100 Regent Street in 1895, solidifying our presence in the heart of London.

Brand DNA

At the core of Aquascutum's identity are three fundamental pillars: timeless values, exceptional quality, and a culture of innovation.

Timeless: Aquascutum embraces its rich heritage while remaining relevant in today's ever-changing fashion landscape. Our designs stand the test of time, offering enduring elegance and sophistication to those who appreciate classic style.

Quality: Aquascutum is synonymous with superior craftsmanship and meticulous attention to detail. Each garment reflects our unwavering commitment to exceptional quality, ensuring that our customers receive products that surpass their expectations.

Innovation: Since our foundation, Aquascutum has been at the forefront of technical innovation. We continually push boundaries, seeking to revolutionize the industry through cutting-edge advancements that enhance our customers' experiences.

Timeless Innovation Quality

Aquascutum's heritage is built upon timeless values that have resonated with generations. Our commitment to these values has been unwavering throughout our history, enabling us to maintain our position as a leading British brand.

We take immense pride in our reputation for delivering unmatched quality. From the choice of materials to the skillful craftsmanship employed in every stitch, Aquascutum garments embody excellence. By meticulously selecting the finest fabrics and employing skilled artisans, we ensure that our customers experience the utmost satisfaction with every purchase.

Innovation is the lifeblood of Aquascutum. From the introduction of the waterproof textile that kickstarted our journey to the continuous exploration of cutting-edge techniques, we remain dedicated to pushing boundaries. Our relentless pursuit of innovation enables us to deliver products that are both functional and fashion-forward.

We Invent, Innovate

At Aquascutum, we are not content with following trends; instead, we strive to create them. Through our inventive spirit, we consistently introduce groundbreaking concepts that shape the future of the fashion industry. Our talented designers and engineers work hand in hand, blending creativity and technical expertise to develop products that are truly unique.

Throughout our history, Aquascutum has been responsible for numerous innovations that have redefined the market. From pioneering new fabric technologies to revolutionizing garment construction, our inventive mindset is what sets us apart.

We Protect and Care

Since our inception, Aquascutum has been driven by the desire to protect our customers from the elements. With our roots in waterproof textiles, we have mastered the art of shielding individuals from inclement weather conditions. Our garments not only provide unparalleled protection but also exude an air of sophistication that befits our discerning clientele.

At Aquascutum, we care deeply about the details. From hand-finished stitching to meticulous tailoring, we ensure that every aspect of our products reflects the utmost care and attention. Our commitment to quality extends beyond aesthetics, as we believe that true luxury lies in the combination of form and function.

We are Luxury, Aim at Excellence

Aquascutum stands as a symbol of luxury, renowned for its unparalleled quality and refined aesthetics. Our garments embody the epitome of sophistication and elegance, catering to individuals who appreciate the finest things in life.

Excellence is not just a goal for us—it is a way of life. We hold ourselves to the highest standards in every aspect of our operations, from design and manufacturing to customer service. By prioritizing excellence, we ensure that our customers receive nothing but the best.

Our Style is Timeless, but Always Modern

At Aquascutum, we understand the delicate balance between timeless style and contemporary relevance. While our heritage informs our designs, we constantly evolve to meet the changing tastes and preferences of the modern world. Our garments seamlessly blend classic aesthetics with modern sensibilities, creating a unique fusion that appeals to a diverse range of individuals.

By staying attuned to current fashion trends without compromising our timeless appeal, Aquascutum continues to captivate discerning fashion enthusiasts worldwide. Our ability to strike this balance has solidified our position as a brand that effortlessly traverses eras.

Brand Available for Licensing

Aquascutum is open to licensing opportunities, allowing partners to collaborate with our esteemed brand. We extend our legacy to ventures that align with our values, granting licensees the privilege of creating and distributing products that uphold the Aquascutum name.

If you are interested in exploring licensing possibilities with Aquascutum, please reach out to us for further information.


Aquascutum's exceptional British heritage has cemented its position as a world-renowned brand. From our humble beginnings as a Mayfair tailor to our pioneering inventions and commitment to timeless style, Aquascutum has consistently captivated individuals seeking elegance, quality, and innovation. Our unwavering dedication to our legacy ensures that Aquascutum remains a symbol of distinction in the fashion landscape.

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