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LAUR DIY: A Leading Worldwide Digital Influencer


Lauren Riihimaki, better known as LaurDIY, has established herself as a prominent figure in the digital world. With a massive following of over 19 million across various social media platforms, she has become a global influencer, captivating audiences with her vibrant personality and creative content.

Background and Rise to Fame

Lauren Riihimaki was born and raised in Canada. From a young age, she showed a keen interest in DIY projects and crafts. In 2011, she started her YouTube channel, LaurDIY, as a creative outlet to share her passion with others. Her unique approach and engaging personality quickly gained attention, and her channel began to grow steadily.

Content and Style

LaurDIY's channel primarily focuses on do-it-yourself projects in the realms of fashion, lifestyle, and home decor. Lauren's energetic and relatable demeanor makes her videos both informative and entertaining. She has an exceptional talent for transforming everyday items into trendy and personalized creations.

Social Media Presence

Apart from her YouTube channel, LaurDIY maintains an active presence on various social media platforms. She connects with her followers through Instagram, Twitter, and Facebook, providing glimpses into her daily life and sharing additional content.

YouTube Success

LaurDIY's YouTube channel has experienced phenomenal growth, currently boasting close to 9 million subscribers and over 834 million views. Her videos consistently attract a vast audience, with an average of 1.5 million views per video. Some of her videos have even reached the impressive milestone of 3 million views within a week of being published.

Collaborations and Partnerships

As a prominent figure in the digital space, LaurDIY has collaborated with several influencers and brands. These partnerships have allowed her to expand her reach and collaborate on exciting projects that resonate with her audience.

Influence and Impact

LaurDIY's influence extends beyond her substantial following. Her creativity and passion for DIY have sparked a resurgence in the popularity of handmade and personalized items. She has inspired countless individuals to explore their own creativity and develop new skills.

Personal Life and Philanthropy

While Lauren Riihimaki is known for her vibrant online presence, she also maintains a fulfilling personal life. She shares snippets of her life with her followers, including her relationships, travels, and personal achievements. Additionally, she actively participates in charitable activities, using her platform to promote various causes and make a positive impact on the world.


Lauren Riihimaki, popularly known as LaurDIY, has established herself as a leading digital influencer with a global following. Her creative DIY content, engaging personality, and dedication to inspiring others have contributed to her remarkable success. Through her videos, LaurDIY continues to empower and entertain her audience, leaving a lasting impact on the world of DIY and beyond.

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