ROXY: We Exist to Empower
ROXY: A Passion for Women's Unity and Style
ROXY is more than just a clothing and accessories brand, it's a way of life. The company's core values revolve around creating a community of women who share a passion for uniting and broadening their horizons. Inspired by the Mountain and the Wave, ROXY offers a unique product that balances style, performance, and femininity. With a quarter-century of design heritage, ROXY collections are credible, comfortable, reliable, and fashionable, catering to all women from the casual observer to the dedicated core, from Abbott Kinney to the North Shore. In this article, we will delve into what makes ROXY unique and explore how it continues to inspire and empower women across the globe.
The Story of ROXY
ROXY was founded in 1990 as a subsidiary of the Quiksilver brand, with the sole purpose of catering to women's surfing needs. The brand's founder, Alan Green, saw a need for women's surfwear in the market and aimed to fill that void. The brand was an instant hit among women surfers, and over the years, it has expanded to include swimwear, fitness, snow, and casual wear. Today, ROXY is a globally recognized brand that caters to women's lifestyle needs.
ROXY's Core Values
ROXY places a great emphasis on women's unity. The brand believes in empowering women through its products, initiatives, and campaigns. ROXY regularly organizes women's surfing and snowboarding camps, where women can come together to learn and share their experiences. The brand's online community also offers a platform for women to connect, share their stories, and inspire each other.
Style and Performance
ROXY is known for striking a balance between style and performance. The brand's designers strive to create products that not only look good but also perform well. From wetsuits to snowboarding jackets, ROXY products are designed to meet the demands of women who lead active lifestyles. The brand's collections feature bright and bold colors, prints, and patterns that appeal to women of all ages.
Heritage and Credibility
ROXY has a quarter-century of design heritage, ensuring that its collections are credible, comfortable, reliable, and fashionable. The brand's designers draw inspiration from the mountains and the waves, incorporating elements of nature into their designs. ROXY's heritage and credibility have helped it establish a loyal customer base that trusts and values the brand.
ROXY offers a wide range of collections catering to women's lifestyle needs. Some of the brand's most popular collections include:
Surf and Swimwear
ROXY's surf and swimwear collections are designed to meet the needs of women who love water sports. From wetsuits to bikinis, the brand's products are designed to perform in the water and look good on the beach. The collections feature bright colors, prints, and patterns, catering to women of all ages.
Fitness and Yoga
ROXY's fitness and yoga collections offer products that are not only stylish but also comfortable and practical. The collections feature leggings, sports bras, and tank tops that are designed to meet the demands of women who lead an active activity.
ROXY's Passion for Uniting and Broadening Women
ROXY is more than just a brand that produces women's clothing, accessories, and equipment. It is a way of life and a community of like-minded individuals who share common core values. ROXY is a passion for uniting and broadening vast groups of women, empowering them to be their best selves, and inspiring them to take on new challenges.
From the casual observer to the dedicated core, ROXY has something for every woman, whether they are on Abbott Kinney or the North Shore.
Design Heritage that Ensures Credibility, Comfort, Reliability, and Fashion
ROXY's design heritage spans a quarter-century and is deeply rooted in its brand DNA. Their product designs reflect their passion for the Mountain and the Wave, embodying the same spirit of adventure and exploration that has been present in ROXY's products since their inception.
ROXY's commitment to product quality is unwavering, and they take great pride in designing and producing products that are not only stylish but also comfortable and reliable. ROXY's collections are created for women who lead active lifestyles and require clothing and equipment that can keep up with their demands.
In conclusion, ROXY is more than just a brand; it is a way of life and a community of like-minded individuals who share common core values. ROXY is passionate about uniting and broadening vast groups of women, empowering them to be their best selves, and inspiring them to take on new challenges.