Baldinini

Brand values

Freedom

• Contemporaneity

• Sustainability

• Approval of diversity/inclusivity

Freedom becomes a value and a lifestyle. Freedom of movement, of running, of walking. Metaphor of: freedom to be yourself.

This value is inclusive, a value of self-approval, however we are, whatever the others may be.

It’s a dynamic value that doesn’t capture movement and it doesn’t force.

Vision

Encourage, support and promote the Freedom to Be Yourself.

Mission

Inspire Free Women and Men, today tomorrow, renewing and innovating our history every day, with Responsibility, Know How, Creativity and Italian Passion in Products of Value and Personality that make you feel good, on every occasion.