What began as a “bunch of hats” made by Daymond John and his close friends in Holl is, Queen shave turned the partners of FUBU into leaders of one of the most successful lifestyle brands of all time and the creators of an entire category of marketing innovations that are now considered to be staples of the industry.
The earliest collection consisted of a small line of tops and hats with the FUBU logo. By 1955 an extensive sportswear line was designed and produced by FUBU, using raw materials imported from around the world. With the success of the collection, distributors and investors came calling. At its peak in 1998, FUBU grossed over $350 million in annual worldwide sales. Over the next two decades, FUBU received several honors for its entrepreneurial achievements. These include two Congressional Awards, two NAACP Awards, the Pratt Institute Award, the Christopher Wallace Award, the Online Hip Hop Award, and a Citation of Honor from the Queens Borough President.
To date, over 5,000 stores have carried the FUBU collection and more than $6 billion in merchandise has been sold at retail.