Founded in 2001 by Creative Director, Joe Dahan, Joe’s set out
to redefine everyday style. Today, our vision remains true to the
brand’s LA heritage and sensibility while adapting a refined and effortless approach to style.
With an emphasis on offering the perfect fit for everybody, the
brand takes a revolutionary approach to denim and sophisticated classics, incorporating the very latest in technology to offer product that is beautiful, innovative, and fits flawlessly.