JONES NEW YORK

THE LEGACY

JNY invented the CEO style, without a presidential salary.

A MODERN ERA OF DRESSING WAS BORN.

WOMEN CHANGE THE WORLD.

TODAY’S VISION

Fast-forward forty years, women are doing more than ever: supporting families, multitasking, and balancing complex lives. 

THEY DO IT ALL WITH STYLE & EASE.

BRAND DNA

Sophisticated, effortless, and polished style. 

MADE TO LOOK EASY.

CLASSIC / MODERN / RELEVANT / TIMELESS POLISHED / EFFORTLESS / VERSATILE / ACCESSIBLE SOPHISTICATED / ICONIC / APPROPRIATE / TRUSTED

BRAND ATTRIBUTES

Jones New York is designed for the modern-day woman who is seeking a trusted brand that delivers TIMELESS VERSATILITY AND COMPLEMENTS HER INDIVIDUAL EXPRESSION.

THE WOMAN

SHE IS A MODERN WOMAN:

Confident and self-assured.

Expressive and polished, but not always perfect.

Her “office” does not always have four walls.

Her busy lifestyle requires a wardrobe with timeless versatility.

Her style is rooted in the classics with an effortless attitude.

SHE DOES IT ALL WITH STYLE & EASE.