JONES NEW YORK
THE LEGACY
JNY invented the CEO style, without a presidential salary.
A MODERN ERA OF DRESSING WAS BORN.
WOMEN CHANGE THE WORLD.
TODAY’S VISION
Fast-forward forty years, women are doing more than ever: supporting families, multitasking, and balancing complex lives.
THEY DO IT ALL WITH STYLE & EASE.
BRAND DNA
Sophisticated, effortless, and polished style.
MADE TO LOOK EASY.
CLASSIC / MODERN / RELEVANT / TIMELESS POLISHED / EFFORTLESS / VERSATILE / ACCESSIBLE SOPHISTICATED / ICONIC / APPROPRIATE / TRUSTED
BRAND ATTRIBUTES
Jones New York is designed for the modern-day woman who is seeking a trusted brand that delivers TIMELESS VERSATILITY AND COMPLEMENTS HER INDIVIDUAL EXPRESSION.
THE WOMAN
SHE IS A MODERN WOMAN:
Confident and self-assured.
Expressive and polished, but not always perfect.
Her “office” does not always have four walls.
Her busy lifestyle requires a wardrobe with timeless versatility.
Her style is rooted in the classics with an effortless attitude.
SHE DOES IT ALL WITH
STYLE & EASE.
