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Lifeguard

Lifeguard

The Lifeguard brand aims to target the young and adventurous: the thrill-seekers, the athletes, the extreme sports aficionados. Both active males and females alike are drawn to the brand that understands their lifestyle, speaks their language, and knows what it means to be bold.


Lifeguard offers that boldness with a fashion-forward approach along with the durability needed for active sportswear. Whether it’s for a runner or a swimmer, a surfer, or a diver; The Lifeguard brand provides the full package for a truly stimulating experience.



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