LUCKY BRAND

Who We Are

Rooted in irreverence, rock n’ roll culture, & the spirit of rebellion,

Lucky brand has been championing individuality for 30 years.

Staying true to its rich heritage & the all-American spirit of denim,

Lucky Brand stands for originality, soul, and authenticity.

With a bit of edge and a lot of heart, we embody the independent spirit.

BRAND DNA