LUCKY BRAND
Who We Are
Rooted in irreverence, rock n’ roll culture, & the spirit of rebellion,
Lucky brand has been championing individuality for 30 years.
Staying true to its rich heritage & the all-American spirit of denim,
Lucky Brand stands for originality, soul, and authenticity.
With a bit of edge and a lot of heart, we embody the independent spirit.
BRAND DNA
SOUL & SPIRIT
HERITAGE & HEART
CONFIDENT & COOL
CLEVER & CREATIVE
WORN & WEATHERED
ROCK N’ ROLL & REBELLIOUS
AUTHENTIC & AMERICAN
EFFORTLESS & ECLECTIC
LAIDBACK & LIGHT-HEARTED
ORIGINAL & OPTIMISTIC
INDEPENDENT & IRREVERANT
FEARLESS & FREE-SPIRITED
