Muhammad Ali was the definition of a global citizen. His unshakable spirit acted as a beacon of his character and the brand that bears his name.
Through the years, he remained devoted to and focused on his vision and aspirations. He took the spotlight in stride and never lost sight of who he was as a man. He treated every person equally, regardless of stature, and warmed hearts ignited spirits, and inspired nations through his candor and compassion.
The Ali brand celebrates every aspect of the man and exemplifies this through a combination of Ali the athlete and Ali the humanitarian
THE ALI BRAND
A melting pot of the character and poise that defined Muhammad Ali.
These characteristics were most notably exemplified through his incomparable success as an athlete and his aspirational approach to humanitarianism