Tokyodachi Brand Logo

Tokyodachi

Tokyodachi

tokyodachi®, which means “friends from Tokyo”, started out as a simple idea: to create a line of hats featuring cute, little designs of a few college mascots. But the hats quickly took on a life of their own.


Both fans and retail buyers quickly began asking for more of these characters to represent more teams — and they wanted them on more products. Zephyr then launched tokyodachi® as its own lifestyle brand, distinguished by its playful designs of popular sports mascots and pop culture figures. The brand’s products currently include a wide range of apparel, accessories, figurines, and novelty items, including enamel pins and stickers.


Both fans and retail buyers quickly began asking for more of these characters to represent more teams — and they wanted them on more products. Zephyr then launched tokyodachi® as its own lifestyle brand, distinguished by its playful designs of popular sports mascots and pop culture figures. The brand’s products currently include a wide range of apparel, accessories, figurines, and novelty items, including enamel pins and stickers.

 License now-Tokyodachi  brand