Success Story: Dunlop – Slazenger
Objectives:
Dunlop and Slazenger, two of the world’s most renowned sports brands, aimed to expand their presence by offering a comprehensive range of high-quality sports products. The goal was to establish a strong market position and become a leading sports brand in Israel.
Process:
To achieve this, we carefully selected top-tier partners in each product category who could deliver outstanding quality and align with the brands’ values. This approach ensured that every product line reflected the heritage, performance, and excellence associated with Dunlop and Slazenger.
Results:
A diverse range of children’s, men’s, and women’s shoes was introduced across Gali’s 100+ stores, Israel’s largest shoe retailer.
Each season featured over 50 models and styles, catering to various athletic and lifestyle needs.
Dunlop and Slazenger successfully replaced other sports brands, solidifying their market presence.
The brand portfolio expanded with licenses for bags, accessories, apparel, luggage, and sports equipment, offering a complete sporting experience.
Market Impact & Growth:
Dunlop and Slazenger’s strategic expansion in Israel positioned them as leading sports brands, strengthening their retail footprint and enhancing brand recognition. Their high-quality offerings and broad product range resonated with consumers, driving sustained growth and customer loyalty.
The expansion of Dunlop and Slazenger into the Israeli market significantly strengthened their presence in the sports industry. By partnering with Gali, Israel’s largest shoe retailer, the brands gained widespread exposure and accessibility to a broad consumer base.
The introduction of high-quality footwear across 100+ retail locations established Dunlop and Slazenger as go-to sports brands.
The consistent release of 50+ new models per season ensured fresh and innovative designs that met the evolving demands of athletes and casual wearers alike.
By replacing other sports brands, Dunlop and Slazenger demonstrated their ability to outperform competitors in both quality and consumer preference.
The successful licensing strategy expanded the brands beyond footwear, with bags, accessories, apparel, luggage, and sports equipment, creating a complete lifestyle offering.
Future Outlook:
Looking ahead, Dunlop and Slazenger plan to build on this success by introducing even more product categories and strengthening their brand loyalty in the region. The brands will continue to innovate, offering performance-driven products that blend style and functionality for athletes and sports enthusiasts.
This expansion highlights Dunlop and Slazenger’s ability to adapt to new markets while maintaining their legacy of excellence, performance, and innovation in the global sports industry.
