The World of Brands in the Female Context
The study of the brain, which has developed in the last quarter century, shows that the driving force behind a man's activities is an emotional response to things.
Since the French Revolution and subsequent steps taken in the name of individual freedom and later demands equality, this study has taken a step toward another revolution in defining man as an individual and understanding what drives people's choices. It turns out that we all feel first and think second when making decisions.
This information is crucial for anyone in sales who wants to understand what drives a person to buy. We should examine what emotions drive this decision, leading to a more accurate and reliable understanding. It also allows us to focus on the emotional journey that takes place during the buying process.
When it comes to brands and their appeal to a female audience, and especially in selecting a brand for women's rights, these two factors should be considered. The goal is to not only get future customers to purchase but also to create enthusiasm that leads to repeat purchases.
It's important to remember that not all people feel and think in the same way. Some people are more emotionally detached, and for them, a more complex appeal needs to be created that goes beyond emotions and also interests them in more general aspects, such as comfort, uniqueness, status, quality, etc.
To appeal to a female audience, especially in fashion, brands need to consider the "tomorrow" dimension. Even if a brand is designed for a female clientele, we must remember that a female customer once brought to a unique purchase, will still need to be taken care of in the future for continuity, further shopping experiences, and more.
Such a brand should align with the personality of its buyers, and this requires a forward-thinking, predictive, targeted customer process, such as the Roberta di Camerino brand. It must also align with their values. The purchase of a brand from a potential customer is the final step in this emotional process.
It's crucial to work out these things since they don't happen by themselves. Women, as expected, develop even more "communication" with the brands they purchase. They feel that the brand is considerate and willing, so it's essential to understand this and give women high self-esteem, never underestimating it.
Those who consider this data and weigh it wisely when buying a brand franchise are likely to make a good decision.