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Brands Available for Licensing: An Introduction

Are you an entrepreneur looking for a new business opportunity? Or perhaps you're a marketer looking for the next big thing to promote? If so, then you should consider licensing a brand! Licensing allows you to use the brand name and its associated products or services in exchange for a fee or royalty. In this article, we will explore the world of brand licensing, the benefits it can offer, and the brands that are currently available for licensing.

What is Brand Licensing?

Brand licensing is the process of leasing a brand name, logo, or trademarked product or service to another company for a fee. The licensor, or owner of the brand, grants the licensee, or the user of the brand, the right to use the brand name and its products or services for a specific period. The licensee may use the brand to sell their own products or services or to promote and market the brand's products or services.

The Benefits of Brand Licensing

There are many benefits to licensing a brand, including:

1. Brand Recognition

Licensing a well-known brand can provide instant recognition and credibility for your business. Consumers are more likely to trust and purchase products associated with a familiar brand.

2. Established Customer Base

A licensed brand often has an established customer base, which can help you tap into a new market and gain new customers.

3. Lower Costs

Licensing a brand can be a cost-effective way to enter a new market, as you don't need to invest in brand development or marketing.

4. Access to Expertise

A licensor may provide training, support, and expertise to help you succeed in using their brand, which can be a valuable resource for your business.

Popular Brands Available for Licensing

Now that you know the benefits of brand licensing, let's look at some of the popular brands currently available for licensing:

1. LA Gear

LA Gear is a well-known athletic footwear and apparel brand that was popular in the 1980s and 1990s. The company was founded in 1983 and quickly gained popularity for its brightly colored sneakers and edgy advertising campaigns. While the brand's popularity has waned in recent years, LA Gear still has a strong nostalgic appeal and could be a great licensing opportunity for a company looking to tap into the retro trend.

2. Bench

Bench is a British clothing brand that was founded in Manchester in 1989. The brand is known for its urban streetwear style, and its clothing is popular with both men and women. Bench has a strong presence in the UK and other European markets but could be a great opportunity for a company looking to expand into new territories.

3. Acer

Acer is a Taiwanese electronics company that produces a wide range of products, including laptops, desktop computers, and tablets. The company was founded in 1976 and has since become one of the largest computer manufacturers in the world. Acer's brand is well-respected in the tech industry, and licensing agreements could be a great way for the company to extend its reach into new markets.

4. Anne Klein

Anne Klein is a women's fashion brand that was founded in 1968. The brand is known for its classic, timeless style, and is popular with women of all ages. Anne Klein has a strong presence in the US and other Western markets but could be a great licensing opportunity for a company looking to expand into the fashion industry.


Licensing a brand can be a smart business move that offers many benefits. It can provide instant brand recognition, an established customer base, lower costs, and access to expertise. The brands we have explored in this article are just a few examples of the many popular brands available for licensing. With the right strategy and approach, licensing a brand could be the key to your business's success.


1. How much does it cost to license a brand?

The cost of licensing a brand varies depending on the brand, the product or service, and the terms of the licensing agreement. It can range from a few thousand dollars to millions of dollars.

2. How long does a licensing agreement last?

The length of a licensing agreement can vary, but it is typically between three to five years.

A list of brands available for licensing

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