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The Ultimate Guide to LA Gear: A Comprehensive Look at the Iconic Brand

Are you a fan of retro fashion? Do you love the colorful and flashy styles of the 80s and 90s? If so, then you've probably heard of LA Gear. This iconic brand was all the rage during those decades, and it continues to be popular among those who appreciate vintage fashion. In this comprehensive guide, we'll take a deep dive into the world of LA Gear, exploring the brand's history, iconic designs, and enduring legacy.


When it comes to 80s and 90s fashion, few brands are as iconic as LA Gear. Founded in 1983, the brand quickly made a name for itself with its bold designs and colorful sneakers. At its peak, LA Gear was a household name, with celebrities like Michael Jackson and Paula Abdul sporting the brand's footwear. But what is it about LA Gear that makes it so enduringly popular? In this guide, we'll take a closer look at the brand's history, most iconic designs, and lasting impact on fashion.

LA Gear: A Brief History

The Early Days

LA Gear was founded in 1983 by Robert Greenberg, a footwear industry veteran who had previously worked for LA Gear's biggest competitor, Nike. Greenberg saw an opportunity to create a footwear brand that was fun, colorful, and affordable, and LA Gear was born. The brand's first product was a brightly colored aerobic shoe, which quickly became a hit with fitness enthusiasts.

Rise to Fame

By the mid-80s, LA Gear had become a household name. The brand's signature styles, like the LA Lights sneakers with flashing lights, were a hit with kids and adults alike. LA Gear also started to partner with celebrities to promote its products, including Michael Jackson, who wore LA Gear sneakers on his Bad tour.

The Decline

Unfortunately, all good things must come to an end, and LA Gear was no exception. In the early 90s, the brand began to lose its popularity as other footwear brands started to take over. LA Gear struggled to keep up with the changing fashion trends and was eventually forced to declare bankruptcy in 1998.

The Comeback

After years of dormancy, LA Gear made a comeback in the mid-2010s. The brand's iconic designs had become popular among retro fashion enthusiasts, and LA Gear sneakers started popping up on fashion runways and in streetwear stores. Today, LA Gear is still producing new designs while also offering retro styles for those who want a blast from the past.

Iconic LA Gear Designs

LA Lights

Perhaps the most iconic of all LA Gear designs, the LA Lights sneakers were a must-have for kids in the 90s. These sneakers had flashing lights on the side that lit up with every step, making them both stylish and fun. Today, you can still find retro versions of the LA Lights, as well as updated versions with new features.


The Catapult was one of LA Gear's most popular running shoes, thanks to its sleek design and innovative technology. The shoe featured a unique "spring" in the heel that provided extra cushioning and support, making it a favorite among athletes.


The LA Gear Regulator is a running shoe that has captivated the attention of athletes and runners worldwide. Designed with a perfect balance of style, support, and stability, this shoe offers a unique experience that enhances performance and reduces the risk of injury.

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