NaraMilano – Brand Available for Licensing
ABOUT THE BRAND
Founded in 1984 by Milanese entrepreneur Walter Annaratone, NaraMilano (originally NaraCamicie) emerged as a pioneer in the fashion retail sector. Drawing on over a decade of experience in retail, Annaratone introduced an innovative franchise model focused on premium shirt boutiques—a revolutionary approach at the time.
He was soon joined by two forward-thinking partners: Mario Pellegrino, a fashion designer and founder of Passaggio Obbligato, and Enzo Pellettieri, owner of Camiceria E&G. Together, their shared vision and unwavering determination transformed what began as a bold idea into a thriving "Made in Italy" fashion success story.
Renowned for its impeccable quality, refined craftsmanship, and attention to detail, NaraMilano quickly rose to prominence as a key player in the international fashion scene.
THE ITALIAN SOUL
The very first Nara store opened its doors nearly 40 years ago in Milan’s prestigious Via Montenapoleone—an epicenter of Italian fashion. This location served as the launchpad for the brand’s global journey.
Nara’s distinctly innovative styles caught the attention of the Japanese market, where its bold fashion pieces stood out as a fresh and exciting departure from traditional designs. This breakthrough led to widespread interest across Asia, including China, Singapore, Taiwan, and Taipei, where Nara quickly established a strong brand presence.
Building on its Asian success, NaraMilano expanded to North America, including the United States and Canada, where it continued to thrive. Today, NaraMilano boasts a robust retail network with 380 stores globally, located in key urban centers and prestigious department stores.
DISTINCTIVE DESIGN & PRODUCT OFFERING
NaraMilano offers a unique product concept: a singular clothing category—shirts—interpreted through a rich variety of modern fabrics, patterns, fits, and elegant embroideries.
The brand is recognized for:
A constantly evolving collection of over 300 Made in Italy garments
Store interiors that reflect the brand’s refined identity, featuring clean lines and elegant furnishings
A consistent focus on quality, innovation, and visual storytelling
This attention to visual identity and customer experience has helped NaraMilano develop a strong and recognizable brand DNA.
RETAIL INNOVATION
NaraMilano’s concept stores embody a fusion of sophistication and creativity. These spaces feature:
Custom-designed limited edition furniture
LED wall installations showcasing the Nara logo and immersive storytelling
Marble-effect light flooring for a bold yet elegant aesthetic
3D ceiling designs that create a striking “silver sea” ambiance
The result is a youthful, contemporary retail experience that resonates with today’s fashion-forward consumers.
THE NARAMILANO WOMAN
She is confident, sensual, and feminine—with a free spirit ready to take on her daily life. NaraMilano’s collections are designed to celebrate this modern woman’s strength and elegance.
OUR MISSION
To deliver an exceptional fashion experience by preserving the Italian tradition of shirt-making while continuously innovating with modern designs and youthful energy. Each garment is crafted to endure, combining heritage, contemporary flair, and meticulous attention to detail.
Brand Licensing Opportunity
With a strong international presence, a distinctive brand identity, and nearly four decades of proven success, NaraMilano is now seeking licensing partners to expand into new markets. This is a unique opportunity to bring an iconic Italian brand into your region and join a legacy of excellence in fashion retail.
WHY LICENSE NARAMILANO?
Licensing NaraMilano means partnering with a globally recognized fashion brand that blends Italian heritage with modern innovation. The brand’s proven retail success, strong customer loyalty, and premium product positioning offer an attractive proposition for licensees seeking a high-impact fashion label.
Key benefits for licensees include:
Established Global Presence: 380+ stores worldwide in major markets
Premium Product Portfolio: Over 300 distinctive, high-quality Made in Italy designs
Brand Heritage & Trust: A legacy of nearly 40 years in the fashion industry
Retail Innovation: Modern, immersive store concepts and visual storytelling
Creative Flexibility: Collections that are trend-aware, adaptable, and resonate across markets
IDEAL LICENSING PARTNERS
NaraMilano is seeking dynamic, experienced partners who:
Have deep knowledge of their local fashion retail landscape
Possess a proven distribution or franchise network
Share a commitment to premium product positioning and brand integrity
Are capable of executing high-quality retail experiences aligned with the NaraMilano brand
Are passionate about Italian fashion and design
Whether you're a major fashion distributor, retail group, or franchise operator, this is a chance to bring a globally admired label into your market.
SUPPORT FOR LICENSEES
As a licensing partner, you will benefit from NaraMilano’s comprehensive support system, designed to ensure success from day one:
Brand Guidelines & Visual Assets: Full access to NaraMilano’s visual identity system, including logos, store design concepts, packaging, and marketing materials
Product Development: Collaborative support for localized collections, aligned with the core brand aesthetic
Training & Onboarding: Guidance in brand values, merchandising standards, and customer service excellence
Marketing Support: Assistance with regional campaigns, events, influencer collaborations, and digital strategy
Ongoing Consultation: Continued partnership with NaraMilano’s global team for quality control, trend adaptation, and market feedback
JOIN THE NARAMILANO JOURNEY
With a proud heritage and a bold vision for the future, NaraMilano is ready to grow through strategic licensing partnerships. This is your opportunity to be part of a brand that embodies timeless Italian elegance, modern innovation, and global appeal.
For licensing inquiries and to explore potential collaboration, please contact us.
For more information, click on the logo
