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British Motor Heritage Brand: Preserving British Motoring History


The British Motor Heritage brand stands as a timeless testament to the rich legacy of British motoring history. Established in 1975, it proudly represents the classic marques of Austin, Austin-Healey, MG, Morris, Wolseley, and Rover, which have played pivotal roles in shaping the automotive landscape of Britain. With a commitment to preserving the heritage and essence of these iconic car brands, British Motor Heritage has become synonymous with quality service and exceptional manufacturing.

British Motor Heritage Brand

A. Establishment and History

Since its founding in 1975, the British Motor Heritage brand has embodied the spirit of British motoring excellence. The brand's inception marked the recognition of the need to safeguard the legacy of classic car marques that had left an indelible mark on the nation's automotive industry.

B. Significance and Reputation

The British Motor Heritage brand represents the golden era of British car manufacturing. Each marque under its umbrella symbolizes the exceptional craftsmanship, timeless design, and automotive innovation that have captivated enthusiasts for decades. The brand's commitment to upholding the highest standards of quality has earned it a sterling reputation among car enthusiasts and collectors worldwide.

C. Licensing and Creative Designs

Drawing inspiration from the original sales brochures and advertising material stored in the BMH archive, British Motor Heritage offers a diverse range of licensed products and creative designs. This rich heritage serves as a wellspring of inspiration for the development of apparel and accessories, bicycles, computer games, diecast models, giftware, watches, and luggage. Through licensing agreements, the brand extends its influence to a global audience, ensuring that the legacy of British motoring remains alive and cherished.

Classic Marques

The British Motor Heritage brand proudly represents an impressive collection of classic marques, each with its distinct heritage and contribution to British motoring history. These marques include:

A. Austin

The Austin marque has a storied legacy that dates back to the early 1900s. Known for its innovative engineering and mass production techniques, Austin vehicles were accessible to the masses, playing a crucial role in shaping the mobility landscape of Britain.

B. Austin-Healey

Austin-Healey is renowned for its exceptional sports cars, which effortlessly combine elegant design with exhilarating performance. These iconic roadsters and sports cars have left an indelible mark on the automotive world, capturing the hearts of enthusiasts with their timeless appeal.


The MG marque is synonymous with British sports cars that exude style, performance, and sheer driving pleasure. With a rich heritage spanning over 90 years, MG has produced a wide range of iconic models, solidifying its reputation as a true British motoring icon.

D. Morris

Morris vehicles have been an integral part of British society, serving as reliable and affordable transportation for generations. From the iconic Morris Minor to the Morris Oxford, these cars hold a special place in the hearts of those who appreciate classic British motoring.

E. Wolseley

Wolseley is synonymous with elegance and refinement. The marque's luxury vehicles, often associated with dignitaries and high-ranking officials, exude sophistication and craftsmanship. Wolseley cars are a testament to the epitome of British automotive engineering.

F. Rover

Rover represents the epitome of British car manufacturing, blending innovation and style. The brand has produced a wide range of vehicles, from luxurious sedans to rugged off-roaders. Rover cars embody the spirit of adventure and sophistication, captivating the imagination of motorists worldwide.

Licensing Opportunities

The British Motor Heritage brand offers an array of licensing opportunities across various product categories, allowing enthusiasts and businesses to connect with the essence of classic British motoring. Some of the licensing categories available include:

A. Apparel & Accessories

Enthusiasts can showcase their love for classic British cars through a range of apparel and accessories. From stylish clothing to vintage-inspired accessories, British Motor Heritage ensures that enthusiasts can display their passion wherever they go.

B. Bicycles

For those seeking a unique and eco-friendly mode of transportation, British Motor Heritage offers licensed bicycles inspired by the classic marques. These bicycles combine modern functionality with the timeless aesthetics of British motoring heritage.

C. Computer Games

Fans of classic cars can indulge in immersive gaming experiences that pay homage to the British Motor Heritage marques. Through licensed computer games, players can explore virtual worlds where they can drive and admire iconic classic cars from the comfort of their homes.

D. Diecast & Models

Diecast models provide collectors and enthusiasts with an opportunity to own miniature replicas of their favorite classic cars. British Motor Heritage offers licensed diecast models that meticulously recreate the iconic designs and details of the original vehicles.

E. Giftware

The British Motor Heritage brand extends its presence to the realm of giftware, offering a wide range of licensed products that make perfect gifts for automotive enthusiasts. From collectibles to home decor items, these products celebrate the allure and nostalgia of classic British motoring.

F. Watches

Timeless style meets precision engineering with British Motor Heritage licensed watches. Crafted with attention to detail, these timepieces honor the legacy of British car manufacturing while providing an elegant accessory for enthusiasts.

G. Luggage

British Motor Heritage offers licensed luggage options that combine functionality with classic British design cues. These travel companions allow enthusiasts to embark on their journeys with a touch of automotive elegance.


The British Motor Heritage brand serves as a beacon, illuminating the remarkable history and legacy of British motoring. Through its representation of classic marques such as Austin, Austin-Healey, MG, Morris, Wolseley, and Rover, the brand ensures that the golden era of British car manufacturing remains cherished and celebrated. With an array of licensed products and creative designs, British Motor Heritage offers enthusiasts and businesses alike the opportunity to connect with the iconic essence of British motoring.

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