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Hurley Brand Logo


Born from water, Hurley was founded in Huntington Beach, CA in 1999 with the core principle of empowering and fueling the next generation. Since its inception, Hurley has become a renowned brand that makes waves and gets loud with the world's best surfers, skaters, musicians, artists, and tastemakers. By embracing innovation and inclusion, Hurley has transformed its creations into vibrant celebrations of the people, places, music, and art that inspire us every single day. Welcome to the world of Hurley. Enjoy.

I. Introduction

Hurley, a brand deeply rooted in the beach culture of Huntington Beach, CA, has a rich history that dates back to 1999. The brand was founded on the belief that every individual, especially the younger generation, should be empowered and given the freedom to express themselves. This guiding principle has shaped Hurley's trajectory, leading it to become a driving force in various domains, including surfing, skating, music, and art.

II. Empowering the Next Generation

At the heart of Hurley's mission is a commitment to empowering the next generation. Hurley recognizes the potential of young individuals and strives to provide them with the resources, opportunities, and support they need to thrive. Through various initiatives and programs, Hurley helps young people develop their skills, foster their passions, and navigate the path to success.

III. Making Waves in Surfing and Skating

Hurley has made a significant impact in the world of surfing and skating. The brand has cultivated strong relationships with the best surfers and skaters globally, collaborating with them to push boundaries and redefine what's possible. Hurley's partnerships with these athletes have resulted in signature products and innovative gear that enhance performance and style.

IV. Amplifying Music and Art

Recognizing the power of music and art to inspire and unite, Hurley actively supports musicians and artists. The brand serves as a platform for creativity, fostering collaborations and hosting events that showcase diverse talent. By amplifying the voices and expressions of musicians and artists, Hurley aims to create a vibrant cultural tapestry that resonates with individuals across the globe.

V. Inclusion and Diversity

Inclusion and diversity lie at the core of Hurley's philosophy. The brand is committed to representing and celebrating individuals from all walks of life. In its marketing and brand campaigns, Hurley ensures diverse representation, promoting authenticity and inclusivity. Moreover, Hurley actively engages with communities, fostering connections and launching outreach programs that empower and uplift marginalized groups.

VI. Innovation and Sustainability

Hurley's pursuit of innovation extends beyond performance and style. The brand continually strives to integrate cutting-edge technology into its products, enhancing functionality and comfort. Additionally, Hurley takes sustainability seriously, implementing eco-friendly practices and materials to minimize its environmental impact. By pushing boundaries in both innovation and sustainability, Hurley sets a standard for responsible and forward-thinking brands.

VII. The Hurley Lifestyle

More than just a brand, Hurley represents a lifestyle centered around adventure, freedom, and self-expression. The spirit of Hurley resonates with those who seek the thrill of outdoor activities, the joy of connecting with nature, and the desire to make a positive impact. Whether it's riding waves, exploring new landscapes, or immersing oneself in creative endeavors, Hurley serves as a symbol of the boundless possibilities life has to offer.

VIII. Conclusion

Hurley's journey from its humble beginnings in Huntington Beach to its global recognition is a testament to the brand's unwavering commitment to inclusion, positivity, and freedom of expression. Through empowering the next generation, making waves in sports and culture, amplifying music and art, promoting diversity, embracing innovation and sustainability, and embodying a vibrant lifestyle, Hurley has become a beacon of inspiration for individuals around the world. Join the Hurley community and embark on a journey of self-discovery, adventure, and limitless potential.

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