MISOOK HERITAGE & CRAFTSMANSHIP

When she created her eponymous brand in 1985 out of her apartment in New York, Misook Doolittle’s intention was to create knitwear for the woman who never wants to sacrifice style for comfort. Misook quickly garnered attention from women worldwide for its signature machine washable, fade and wrinkle resistant silky knits.

MISOOK D.N.A

A wardrobe that adheres to the tenants of ease and sophistication

EFFORTLESS

Producing garments that are easy to put together, travel with, wear & maintain.

ENDURING

Continuously designing & fabricating lasting, classically influenced styles, pieces, and looks that are appropriately trend-conscious without being trend-driven.

RESPONSIVE

Responding to the needs of our customers by producing the best in designer clothing (knitwear) that always fits and flatters, and with receptive and proactive customer service.

VERSATILE

Designing & fabricating pieces that are meant to be mixed & matched, layered season after season, and can easily transition from work to social occasions.

INVESTMENT WORTHY

Commitment to upholding a standard of quality in our garment sourcing,

design and fabrication process that produces clothing with longevity – not stretching or fading over time, and through simple machine washing,