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 License now Smash-Up Derby  brand

Smash-Up Derby Brand Available for Licensing

In the early 1970s, Kenner introduced a groundbreaking toy that would captivate the hearts of children and collectors alike—the Smash-Up Derby! This toy allowed kids to engage in thrilling vehicular battles, crashing cars and sending parts flying in all directions. In this article, we'll delve into the fascinating world of Smash-Up Derby, exploring its history, popularity, and the exciting opportunity it presents for licensing.

Unearthing the Origins of Smash-Up Derby

The Birth of a Phenomenon

The story of Smash-Up Derby began when Kenner, a renowned toy company, sought to create an innovative and exciting playtime experience for kids. In the early 1970s, they achieved just that by launching a toy line that would soon become legendary.

Crash and Fun

Smash-Up Derby was all about high-octane fun. Kids would select their preferred car, typically featuring classic designs like the blue '57 Chevy Nomad and the orange '57 Ford, and send them hurtling towards each other with the goal of causing spectacular crashes. The thrill of destruction was at the heart of this toy's appeal.

The Iconic Cars

The most common Smash-Up Derby set featured the iconic blue '57 Chevy Nomad and the fiery orange '57 Ford. These cars became beloved symbols of the toy's exciting and dynamic nature.

The Smash-Up Derby Phenomenon

A Cultural Sensation

Smash-Up Derby quickly became a cultural sensation, captivating children and sparking imaginative play sessions across the nation. Its popularity soared as kids reveled in the chaotic crashes and the spectacle of flying car parts.

Collectible Delights

Over the years, Smash-Up Derby cars and sets became highly sought-after collectibles. Enthusiasts and collectors cherished these vintage toys, driving demand and raising their market value.

The Licensing Opportunity

Bringing Back the Smash

Today, the Smash-Up Derby brand is a hidden gem waiting to be revitalized. With the resurgence of interest in nostalgic toys and retro themes, licensing the Smash-Up Derby brand could offer exciting opportunities for businesses and entrepreneurs.

Expanding the Universe

Licensing could involve more than just toys. Imagine the possibilities of Smash-Up Derby-themed merchandise, apparel, video games, and even multimedia content. The potential for growth and creativity is boundless.


In the world of toys, Smash-Up Derby holds a special place in the hearts of those who grew up with it. Its unique blend of excitement and nostalgia makes it a prime candidate for licensing and revitalization. The Smash-Up Derby brand is a powerful force waiting to make a comeback in today's market.

 License now Smash-Up Derby  brand

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