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The Toon Studio: Building an Iconic Intellectual Property Portfolio

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Over the past 15 years, The Toon Studio Inc. and its sister company, United Trademark Holdings Inc., have established themselves as prominent players in the realm of intellectual property. With a portfolio boasting billion-dollar Princess and iconic fairy tale characters, Toon Studio has captivated the imaginations of children and adults alike.



In a world where creativity and storytelling reign supreme, the ability to create enduring characters is a remarkable feat. The Toon Studio Inc., through its innovative approach, has crafted an intellectual property portfolio that has stood the test of time. Partnered with United Trademark Holdings Inc., Toon Studio has brought to life beloved fairy tale characters, nurturing their growth and appeal.


The Original Rand McNally Junior Elf® Children's Books

At the heart of Toon Studio's success lies the ownership of the original Rand McNally Junior Elf® children's books. These timeless classics have delighted generations with enchanting tales of wonder and imagination. Within their pages, readers are transported to magical worlds inhabited by Snow White, Cinderella, Sleeping Beauty, Pocahontas, Alice in Wonderland, and a host of other beloved characters.


Extensive Trademark and Copyright Portfolio

Toon Studio's intellectual property empire extends beyond the enchanting stories found in the Junior Elf® books. With more than 130 trademarks and over 180 copyrights, the company has solidified its presence in the realm of fairy tale stories and character brands. Each trademark and copyright reflects the creativity and attention to detail that has become synonymous with Toon Studio's work.


Global Licensing Success

For 15 years, Toon Studio has leveraged its intellectual property to license its character brands worldwide. From merchandise to multimedia adaptations, these characters have found a place in the hearts and homes of people across the globe. The success of Toon Studio's licensing efforts is a testament to the enduring appeal and universal recognition of their fairy tale characters.



In an industry where imagination and creativity drive success, The Toon Studio Inc. has emerged as a leader. With their ownership of the original Rand McNally Junior Elf® children's books and an extensive trademark and copyright portfolio, Toon Studio continues to captivate audiences worldwide. Through successful global licensing, they have shared the magic of their character brands with fans of all ages, further solidifying their position as a powerhouse in the world of intellectual property.


Click on the image to open The Toon Studio's largest portfolio of iconic character brands in the world.

Interested in purchasing The TOON STUDIO brand license for your products?

To get started, contact us. Our team of brand licensing professionals is here to assist you with all your licensing needs, helping you create an effective licensing solution.

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