Welcome to the World of Shabby Chic
Creating a brand synonymous with her aesthetic and lifestyle, designer Rachel Ashwell founded Shabby Chic in 1989 on the philosophy of beauty, comfort, and function.
Her first store, located in Santa Monica, CA, sold Rachel’s washable furniture slipcovers and fabulous flea market finds.
Today, there are 5 Rachel Ashwell Shabby Chic Couture™
flagship stores located in California, New York City, the UK,
and Texas, “The Prairie” a Bed and Breakfast in Round-top Texas, and an e-commerce site. Celebrating 10 years,
The Simply Shabby Chic® line of bedding and home accessories, created in 2004 through an exclusive partnership with Target stores, continues to bring the brand’s blend of English elegance and California casual to Target customers nationwide.
In addition, the brand benefits from international exposure through an exclusive partnership with House of Fraser in the UK and a distributor in Japan who will be opening 2 retail locations in 2014. Rachel Ashwell has also published nine books with the most recent, “The World of Shabby Chic,” published in 2015.
Celebrating over 25 years in business, Shabby Chic will be developing an expanded marketing and licensing campaign with plans to grow the Shabby Chic family of brands at retail.